Retailers have tremendous opportunities to increase sales by offering high-quality winter accessories. When making winter wear purchase decisions, customers want to anticipate harsh conditions and be ready for what will come. They envision being warm during the coldest weather conditions.
The customer doesn’t just envision a coat but additional accessories that work together to promote comfort and warmth.
To make that customer vision a reality, here are ten must-have winter accessories every retailer should carry in their stores for the upcoming winter season.
Beanies
No one wants to be out in the cold with their ears exposed, and warmth escaping from their head. Stylish and warm beanies are a must to have in stock and are consistently strong sellers.
Thermal Socks
Few things are more miserable than being out in the weather with wet or cold feet. Insulated thermal socks are a must-have for winter warriors who plan on spending time out in the extremes or just want to keep their feet warm while lounging and walking around the house. They are an inexpensive purchase that customers will gladly make while stocking up on their winter gear.
Knit Gloves
Good-looking knit gloves work with every outfit, whereas ski gloves are more specific in their application. Additionally, less bulk means knit gloves are easily stored in jacket pockets. They are an accessory that prompts visions of warmth and are a must-buy when getting cold-weather-ready.
Thermal Underwear
Thermal underwear is essential for those engaged in winter sports or frequently working outside. Extended periods in the cold will penetrate even the warmest clothes. Your outdoor-loving customers will want the option to buy new thermal underwear for the winter ahead.
Scarves
Going out in winter, whether walking to work or heading out to dinner, is when people wear nice wool coats, knit gloves, and scarves. A scarf gives off a sense of winter romance and elegance your customers want in their closets. Scarves are always a popular winter accessory.
Women’s Faux Fur-Lined Boots
In winter, women’s faux fur-lined boots are an essential accessory, whether for apres ski or a downtown walk. They convey warmth and style and are on trend.
Mittens
Mittens are popular due to their look and how they convey external design queues like colors and multiple materials. They are incredibly fashionable and often appealing to women and kids. Fun mittens always sell well!
Slippers
Nothing fits cold evenings and holidays more than a warm pair of slippers to roam the house in. They create a customer vision of warmth and coziness within their homes and are regular holiday season gifts.
Headbands
Beanies can sometimes disrupt different hairstyles, as it can flatten the hair or make a dent in some hair types, so some customers will opt for a headband. Headbands in winter accessories are great because it is still a fashion statement, but most importantly keeps the ears warm. It’s very worthwhile to carry headbands that reflect simple elegance and are nice and warm for the wearer.
Any and All Kids’ Accessories
Parents don’t want cold kids and will ensure they have everything needed to stay warm. They’ll put their kids before themselves, especially knowing that their kids will be waiting for a bus, going to recess, and rolling in the snow. For every kid’s coat sold, several accessories will also be purchased.
Winter accessories are a fantastic opportunity for retailers. They don’t occupy large amounts of retail space, yet they will be an add-on to most winter wear purchases. If you want to increase margins and average ticket sizes on winter wear purchases, we can help you maximize your winter accessory sales.
